Your logo is a visual representation of your company and should be proudly displayed in a prominent position on your roller banner. When you think of a shop front, where do they have their logo? That's right, at the top. Having your logo at the top draws attention to your business, makes your business more memorable and grabs your audiences attention.
Regardless of your company, a lot of thought needs to be put into the colour scheme of your roller banner. Contrasting colours grab consumers attention and make your exhibition stand stand out from the rest. Your colour scheme may also needs to fit your logo which can affect the colours you can use. The best idea is to have a few different colour schemes and decide which one
a) helps you stand out from the crowd
b) represents your company best
High quality images are a must. An absolute must. If any photos are of low quality and then blown up to be bigger. Well, the low quality because very noticeable and the one thing you don't want your roller banner to say is "low quality"
Top to Bottom and Left to Right
This is how people read. You must remember this when designing your roller banner. You want to take your readers on a chronological journey in order to maximise the potential from your roller banner. Take a look at your finished design and read it top to bottom and left to right just to check you have the perfect order with your information.
Consumers may not approach your stand. Consumers may not need your services there and then. But consumers sure can remember phone numbers, web URLs and email addresses. Get your contact details on there! You could be missing out on a lot of business if your contact details are absent from your roller banner and that is an ineffective roller banner!